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To Make Your Copy Sell -Make A Personal Connection
Copywriting is, in its most basic form, a salesman. You aren't there in person to speak with the prospective customer so your advertising copy does it for you. It answers questions, provides information and (hopefully) guides them to make a purchase....
10 Tips for Writing Webcopy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.
In days gone bye, banners and graphics were all important but now it's the words that do the selling....
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Webcopy
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