B2B Marketing: Drive Leads & Sales With A “Get It Done” AttitudeBy: Mac McIntosh
[Apr 16, 2008] I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales.
Why?
Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campaigns and materials spending far too much time in the concept and development stages, causes significant delays in delivering your lead generating messages to prospective customers.
Or worse, your marketing messages never get delivered at all.
With all this in mind, here are some ideas and resources to consider for your marketing:
• Instead of constantly re-inventing the marketing wheel, consider re-purposing or refreshing your existing materials.
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About Mac McIntosh
As one of today’s leading business-to-business marketing consultants, M. H. “Mac” McIntosh uses the latest in lead-multiplying tactics and strategies that are working NOW to drive up leads and sales. As an expert on the subject of B2B lead generation, he can help you increase your bottom line by converting more sales leads into actual sales. Get his Free Sales Lead Report® newsletter at http://www.sales-lead-experts.com.
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