B2B Marketing: Drive Leads & Sales With A “Get It Done” AttitudeBy: Mac McIntosh
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• Instead of developing seminars, workshops, or executive briefings on your own, consider partnering-up with another company to or organization to co-produce an event, or simply take your prospects as your guest to Microsoft or other large organization events on the subject.
• Instead of paying for custom photography, consider low-cost stock photo websites like istockphoto.com or photos.com.
• In addition to hiring full-time people, consider part-timers to help get the marketing job done.
As my oldest daughter just started kindergarten, I’ve met a number of moms (and a few Mr. Moms) who are ready to go back to work after taking a few years off to raise their children, but now only want to work part-time.
If you need specialized expertise on a project-by-project basis, consider hiring independent contactors like copywriters, designers or event coordinators.
And if you’re willing to trade experience for enthusiasm, consider hiring one or more interns from your local college or university.
So, next time you find yourself thinking about how to make your marketing perfect, I challenge you to think instead about what constitutes being good enough, and how to get it done sooner rather than later. After all, no one can respond to your business-to-business marketing if it doesn’t reach them in time, or even worse – never at all.
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About Mac McIntosh
As one of today’s leading business-to-business marketing consultants, M. H. “Mac” McIntosh uses the latest in lead-multiplying tactics and strategies that are working NOW to drive up leads and sales. As an expert on the subject of B2B lead generation, he can help you increase your bottom line by converting more sales leads into actual sales. Get his Free Sales Lead Report® newsletter at http://www.sales-lead-experts.com.
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Marketing